Social Impact: First six months
The story so far
Six months into our Social Impact initiative, we stand stronger than ever in our commitment to make gaming a catalyst for positive change. During this period, we have joined forces with mental health charities to help make gaming a more open and healthier place for all. The journey has just begun, and we’re excited to see where our collective efforts take us.
You can read more about our partners and recent activities below.
The first testament to our commitment
In April 2023, the Fractal team choose our first partner in support of mental health issues.
We started our Social Impact initiative by asking the entire company to collectively decide which cause to support first. Each year we will continue to include our staff in the decision-making process, reinforcing the importance of letting each employee make their voice heard. Suicide Zero, an organization dedicated to preventing suicide, received the most votes and became our first partner. We are now an official "vänföretag" (Friendship company) of the charity.
Suicide Zero strives to create a society without suicide, recognizing the immense challenges and taboos surrounding this critical issue. Their work involves raising awareness, addressing societal gaps, and promoting education about suicide prevention. Every life lost to suicide is one too many, and we support their cause to reduce these statistics.
A long-term partnership with RAD
In September 2023, we began a collaboration with Rise Above the Disorder (RAD), a global non-profit organization dedicated to revolutionizing mental health care for gamers worldwide.
RAD's mission is to make mental health care universally accessible for all. Our partnership with them is an embodiment of our belief in the power of gaming to make a positive impact. We support their efforts to make mental health care accessible to those who need it most, while leveraging the reach of the our Creator Program to amplify awareness and drive change.
RAD began as a humble quest in World of Warcraft in 2012, aiming to help just one person. Soon, it transformed into a global initiative, striving to give access to mental health care to anyone, anywhere. The focus of their core program is to connect individuals with therapists worldwide, eliminating the financial barriers that hinder access to mental health care. Through community support and donations, RAD has covered the costs of therapy for tens of thousands of gamers and continues to help more people each day.
Actions speak louder than words
Our dedication to make gaming a healthier place isn't limited to monetary contributions.
We served as the primary sponsor for a charity event in September and October, to support RAD. Twitch streamers engaged in Minecraft competitions, raising awareness and funds for RAD's initiatives, with the support of our dedicated Fractal Creator Program network of streamers. We also sponsored the event with a giveaway to spread further awareness and engagement with the cause.
We served as the primary sponsor for a charity event in September and October, to support RAD. Twitch streamers engaged in Minecraft competitions, raising awareness and funds for RAD's initiatives, with the support of our dedicated Fractal Creator Program network of streamers. We also sponsored the event with a giveaway to spread further awareness and engagement with the cause.
Towards a brighter future for gamers
As we celebrate the milestones achieved during the first six months of our Social Impact initiative, we recognize that the journey ahead is equally important. In the coming months and years, we aim to expand our partnership with RAD, driving even greater awareness, support, and resources to the cause. We’ll continue to empower our employees and the broader gaming community to take part in this vital mission. Moreover, we’ll seek innovative ways to make gaming a safe and nurturing environment for all gamers. The goal is to help create a world where they can explore, share, grow, and, most importantly, find solace in the knowledge that there’s a supportive community around them.
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