History

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History

Fractal was founded in 2010 by Hannes Wallin and has since developed into a global company within the premium segment for PC gaming products. As early as 2007, the company sold gaming products within the premium segment under the Fractal brand, but without formal company formation. Since its inception, Fractal has been a global company where the first product was launched in several countries at the same time.

In the first few years, Fractal was also a pioneer when it comes to changing the image of how a PC cases look, with a scaled-down design that contrasts with the then-prevailing design image within premium gaming cases. Since Fractal was founded, the goal has been to create high quality and relevant products for its customer base. Fractal has grown and been profitable every year since its foundation. Below is an overview of Fractal’s development.

2007

Prologue

The Fractal brand is founded and the company launches its first products (fans and power supplies).

2009

Introducing Define

Fractal launches the “Define” computer PC cases series, which quickly receives international recognition and wins several prestigious awards.

2010

Global expansion

Fractal opens offices in the US (Dallas) and Taiwan (Taipei).

2011

Reinforcements

Two new computer chassis see the light: Arc and Core.

2012

Power up!

The Company launches a series of compact PC cases (Node) and a new generation of power supplys (Integra).

2014

Case of the year

Define R5 reaches the market and is named “case of the year” by several media.

2015

Massive growth

Fractal introduces a series of water-cooling products along with the Kelvin series and wins the DI Gasell prize for strong growth. The Company range was also expanded to include spin-offs for the R5, such as Nano S and Define S, both very popular in their segment.

2017

Welcome Meshify

The Meshify series is released, targeted primarily at performance users and archives immediate success. It also whetted the appetite for creating new, uncompromising case designs from scratch.

2018

Cool and cooler

The legacy of the Define series is developed through the launch of Define R6, which has created a new standard for modular case design and a challenging model for competitors to equal. The Company also launches a successor to the Kelvin water cooler series, called Celsius.

2019

50+

Fractal's products are now available in over 50 markets. The Company initiates its partnership with the Chinese market-leading e-commerce platform JD.com.

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