Fractal was founded in 2010 by Hannes Wallin and has since developed into a global company within the premium segment for PC gaming products. As early as 2007, the company sold gaming products within the premium segment under the Fractal brand, but without formal company formation. Since its inception, Fractal has been a global company where the first product was launched in several countries at the same time.
In the first few years, Fractal was also a pioneer when it comes to changing the image of how a PC cases look, with a scaled-down design that contrasts with the then-prevailing design image within premium gaming cases. Since Fractal was founded, the goal has been to create high quality and relevant products for its customer base. Fractal has grown and been profitable every year since its foundation. Below is an overview of Fractal’s development.
The Fractal brand is founded and the company launches its first products (fans and power supplies).
Fractal launches the “Define” computer PC cases series, which quickly receives international recognition and wins several prestigious awards.
Fractal opens offices in the US (Dallas) and Taiwan (Taipei).
Two new computer chassis see the light: Arc and Core.
The Company launches a series of compact PC cases (Node) and a new generation of power supplys (Integra).
Case of the year
Define R5 reaches the market and is named “case of the year” by several media.
Fractal introduces a series of water-cooling products along with the Kelvin series and wins the DI Gasell prize for strong growth. The Company range was also expanded to include spin-offs for the R5, such as Nano S and Define S, both very popular in their segment.
The Meshify series is released, targeted primarily at performance users and achieves immediate success. It also whetted the appetite for creating new, uncompromising case designs from scratch.
Cool and cooler
The legacy of the Define series is developed through the launch of Define R6, which has created a new standard for modular case design and a challenging model for competitors to equal. The Company also launches a successor to the Kelvin water cooler series, called Celsius.
Fractal's products are now available in over 50 markets. The Company initiates its partnership with the Chinese market-leading e-commerce platform JD.com.
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