Fractal Design expands Creator Program on Twitch
PC hardware design market leader, Fractal Design, launched the Fractal Creator Program on Twitch in September 2021. Since its launch, sponsorship deals have been signed with over 130 streamers, exposing the Fractal Design brand and products to the company’s target audiences. Following the success, it has now been decided to expand the sponsorship program throughout 2023 and onward.
“The Fractal Creator Program has been a great success and given us exclusive exposure of our leading gaming products. The results have exceeded our expectations, which is why we are now choosing to expand the programme,” says Hannes Wallin, CEO and founder of Fractal Design.
Twitch is a global streaming platform focused on gaming. By collaborating directly with channels that drive the gaming experience toward a more immersive, rewarding, and enjoyable environment, Fractal Design reaches its target audiences in an effective way. The content creators also gain early access to the company’s products and become brand ambassadors to drive awareness in the gaming community.
In an average month, Fractal Creator Program reaches over 2 million potential consumers on Twitch. Since its inception, more than 28m hours of content has been consumed by viewers.
By the end of 2023, the Fractal Creator Program is slated to have increased its exposure to make it one of the largest sponsorship programs in PC hardware.
“It’s been amazing to see the positive response from our partners and their communities. As our vision is to add something unique to the gaming experience, the feedback from passionate gamers is invaluable. Expanding the sponsorship program will have positive effects for our brand as well as our continued growth.” Hannes Wallin concludes.
Learn more about the Fractal Creator Program
For more information:
Alexander Ernryd, CMO, Fractal Gaming Group
E-post: [email protected]
Fractal is a leading company in the premium segment of PC gaming products. The Group was founded in 2010 and our products are currently sold in more than 50 markets worldwide. Fractal is the market leader in premium PC cases in several geographic markets, for example in the Nordic region, is top two in Japan, and holds a top-three position globally.
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